We strive to make your brand more valuable to your customers. Great ideas will do that - along with business acumen, strategic leadership and a sound proccess. At Kindred, we’ve created a transparent process where everyone’s expertise is respected, including yours. Our strategic approach is designed to create the greatest brand influence by connecting people to your brand with authentic narratives.

First up, we need to understand the DNA of your brand. We use internal workshops, consumer insights, competitive analysis and interviews to learn about your company. Insights and research help us get to know the key target audience and the perceptions of your brand—along with white space opportunities.

Once we understand your brand, we work closely with your team to develop a differentiated value proposition and brand position that’s ownable, highlights market strengths and supports growth. This sets the strategic course for your brand—providing guardrails for communications and business strategies.

Then we get your voice heard out in the world: once we define your advantage, we express your brand in a dynamic way that delivers on your strategy. We generate big ideas and use honest storytelling in the channels that’ll best make your brand valuable to your customers.

At this point, it’s time to keep your audience engaged through an integrated campaign that uses best practices and synergies across disciplines. We develop relevant brand experiences that focus on content, community and participation to make the connection to your brand meaningful.

Finally, we utilize metrics and customer behaviors to measure success and determine program efficacy. We monitor and track engagement and continually improve content and delivery to guarantee the highest possible returns for your business.

What can Creativity do for your business? Everything. Creativity in concert with concrete business strategy can amplify your brand, drive engagement, and create meaningful connections between you and your most valuable consumers. Which is why we demand creativity in all of our disciplines:
brand personality
  • Brand Identity
  • Brand Voice
  • Brand Guidelines
  • Naming
  • Taglines
  • Messaging
  • Brand Positioning
  • Brand Architecture
  • Research, Insights and Analytics
  • Marketing Strategy
  • Go-to-Market Planning
creative content
  • Branding
  • Creative and Design
  • Content Strategy and Creation
  • Marketing and Sales Collateral
  • Advertising: Print, Digital, Social
  • Video
  • Packaging
  • Product Launches
  • Direct Marketing
  • Paid Media
  • Influencer Outreach
  • Events
  • Social Campaigns
  • Public Relations
  • Websites
  • E-mail Marketing
  • User Experience
  • Interactive and Animation
  • Content Management Systems
  • Mobile Applications
  • E-commerce
  • Product Strategy and Ideation
  • Trend Research
  • Concept Creation
  • Assortment Strategy
  • Pricing Architecture