We grew the Ahnu community by 525% in 90 days, and helped to achieve 100% sell-through at retail.
We took a creative and innovative approach for the launch of a 90-day social campaign and fan-building contest to promote Ahnu’s new hiking boots at REI.

GIVE UGLY THE BOOT.

Meet the new SugarPine. Say hello to color and style that you’ll rock on the trail and the town. We transformed our hiking boot into a “wear-it everywhere” boot.


THE STORY

We based our strategy on Ahnu’s unique brand proposition that blends “wear it anywhere” style with “wear it everywhere” function. Our goal was to appeal to a younger target audience, so we designed a dynamic landing page and cheeky email campaign that drove conversions to REI and garnered 30,000 likes on Facebook. We created buzz with highly targeted mobile advertising on MapMyFitness that delivered a 6.25% click-through rate and we optimized Facebook buys to ensure we reached our desired target.
THE ELEMENTS
  • Product launch campaign
  • Creative ideation and execution
  • Media planning and buying
  • Social promotion
  • Landing page
  • Email marketing


THE GOODS