Mix up your workout with YogaSport; the 1st shoe and training program to bring balance and support to your fave hybrid workout.
We introduced Ahnu’s YogaSport shoes to the market with an inspiring integrated campaign that drove engagement with the obsessed Crossfit, TRX and Kettlebell enthusiasts of the world.

JUST THE RIGHT BALANCE

MEET THE FIRST SHOES FOR HYBRID WORKOUTS. Experience just the right balance of support and flexibility in shoes designed to keep up with the way you work out.


THE STORY

Kindred turned up the heat on the hybrid shoe market with a 5-month campaign for Ahnu’s debut of YogaSport shoes and training program. This visually arresting campaign drove awareness and conversions in Print, Digital and Social Channels by focusing on the beauty and strength of Yoga as well as the benefits of their groundbreaking shoe focused on balance and alignment technology.
THE ELEMENTS
  • Brand Strategy
  • Campaign Strategy
  • Print Advertising
  • Digital Advertising
  • Media Buy and Management
  • Social Promotions
  • Website design and development
  • Copywriting