At the intersection of heritage and happiness we found the perfect formula to revitalize the brand for a successful 40-year-old company.
When Associated approached us about a brand refresh, we understood that revitalizing a well-loved brand for a successful business required a true understanding of what makes that business different and unique.

COFFEE. REFRESHMENTS. HAPPINESS.

We provide superior refreshment services to companies ranging in size from 10 to 10,000 employees. We take care to select the best equipment, products and solutions—so all you experience is superior refreshment services.


THE STORY

What gets you up and moving in the morning? Right. Coffee. The same is true for more than 5,000 businesses in the Bay Area and across the country that choose Associated as their office coffee service. But what makes one coffee service different than the next, and why should customers choose Associated? We launched a competitive audit, worked closely with a core team, and included all employees as well as customers in our findings and research. Our final strategy is designed to resonate with both customers and employees, and highlights Associated’s unique way of caring for customers. We brought the story to life with a new identity, website, marketing collateral, and positioning work that supported the launch of a new full-service snack program. With key elements in place, we developed a communications strategy that overhauled all sales material into an effective and easy to use marketing program.
THE ELEMENTS
  • Brand positioning
  • Content strategy
  • Market opportunities
  • Business systems
  • Identity
  • Website
  • Sales collateral
  • Copywriting
  • SEO/SEM