We seized an opportunity in the market place to satisfy the entrepreneurial spirit of Gen Z girls.
From the ground-up, we worked with teen girls to create Epic Sky – an innovative community and commerce platform that’s for girls, by girls.

EMPOWERING GIRLS TO BE THEIR EPIC SELVES

Epic Sky is a girl empowerment brand that’s fully powered by girl participation. We work with teen entrepreneurs and designers to develop products they love. These girls have a say in the selection of products, can shop teen-designed collections, and get inspired by girl-powered content.


THE STORY

Gen Z girls have a voice, and they want to express it. They're an entrepreneurial, do-it-yourself community with few creative outlets just for them. When it comes to fashion brands and shopping, there are limited options that are cool and innovative. Epic Sky was created to satisfy the entrepreneurial Gen Z spirit. We created a community and commerce platform that puts girls in charge. Teen designers create apparel and accessory collections in collaboration with Epic Sky’s product team. Girl Advisors across the country participate, vote and have a say in the development of products we produce. Teen girl contributors – burgeoning editors, writers and artists – share their voice at EpicSky.co and on social media. We deployed a fully-integrated marketing plan that included social media and community management, digital advertising, PR, influencer outreach, local events, and video production. In less then a year from launch, Epic Sky garnered press attention, earned influencer endorsements and built an engaged and active girl community.
THE ELEMENTS
  • Brand Strategy & Development
  • Product Development
  • Website Development
  • Digital Advertising
  • Social Media & Community Management
  • Consumer Insights
  • Public Relations
  • Video Production