Girls just wanna have fun! Our new brand strategy and positioning gave the Matilda Jane brand a fresh take on being a free spirit.


After extensive qualitative and quantitive research and analysis, Kindred crafted a relevant and ownable brand position for Matilda Jane that focused on the unique personality of this social selling brand using our BrandTruthTM proprietary process.
  • Brand Strategy
  • Consumer Insights
  • Business Strategy
  • Creative Strategy
  • Catalog Design